I love it when a simple idea gets put into practice. I'm off to pledge in the kickstarter.



https://www.kickstarter.com/projects/veritasium/snatoms-the-magnetic-molecular-modeling-kit

Clever idea, I agree; sometimes the simple ones are the best. 

I think it's a wonderful idea, and if I could, I'd toss a quid or 90 their way, just to help it reach it's stretch goals, like I did with the Arkyd space telescope. Sadly, the days of me just tossing money around (like an idiot) are over, at least foe now.